WCT #97: Job searching and networking isn't working? Here's why.
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If you're clinging to traditional conceptions of networking to land your next job, you're likely setting yourself up for disappointment. The term "networking" has become a catch-all phrase, often misunderstood and misapplied.
It's time to shift our focus from superficial connections to genuine relationship-building. Having successfully coached hundreds of people to land great jobs over the past six years, I've seen firsthand how this change in approach can make all the difference.
1. Don’t just network when you need to. Many treat networking like a crash diet, only engaging when they're desperate for a change. This sporadic approach is ineffective. Building relationships should be a continuous process, not a last-minute scramble. Think of it as cultivating a garden; consistent care yields the best results. Waiting until you're in need often leads to rushed, insincere interactions that fail to produce meaningful outcomes.
2. You’re not thinking expansively about your relationships. People often underestimate the breadth and depth of their existing connections. Your network isn't limited to former colleagues or industry contacts. It includes friends, family, neighbors, alumni, and even acquaintances from community activities. Each of these individuals has their own network, potentially opening doors you hadn't considered. Recognizing and valuing these connections can significantly expand your opportunities.
3. Drop the term “informational interview” from your vocabulary. Sure, you’re searching for a job. However, if you use the term “informational interview,” it puts the other person on the defensive. They may think, “I don’t know of any jobs for you. Why should we meet?” Position the meeting as a curious conversation to help you gather intelligence and compare notes on roles, companies, and industries. That will be better received.
4. Networking isn’t “take-take-take.” Approaching networking with a transactional mindset, seeking only what others can do for you, is a surefire way to alienate potential allies. Instead, focus on mutual value. Share insights, offer assistance, and show genuine interest in others' experiences. This reciprocity fosters trust and makes others more inclined to support you in return. Remember, authentic relationships are built on mutual respect and benefit.
5. Don’t miss the jackpot of the conversation. While engaging discussions are enjoyable, they should also lead to tangible next steps. After a meaningful conversation, don't hesitate to ask, "Are there any people you think I should connect with as I make this career move?" This question is direct yet respectful, prompting your contact to consider how they can assist you further. Without such calls to action, conversations may remain pleasant but unproductive.
6. Networking conversations aren’t “one and dones.” The initial conversation is just the beginning. Maintaining and nurturing relationships requires ongoing effort and dedication. Share relevant articles, congratulate contacts on their achievements, and check in periodically to stay connected. If someone refers you to another individual, update them on how that connection unfolded. This continued engagement demonstrates appreciation and keeps you on their radar for future opportunities.
7. Respect the effort others invest in you. When someone takes the time to introduce you to a contact, it's a reflection of their trust in you. Failing to follow up or showing a lack of professionalism can damage not only your reputation but also theirs. Treat every introduction with the utmost respect. Promptly reach out, express gratitude, and conduct yourself with integrity. Your actions reflect not just on you but also on those who vouch for you.
The Bottom Line
It's time to retire the outdated notion of networking as a series of superficial interactions aimed solely at personal gain. Instead, embrace relationship-building as a holistic, ongoing process rooted in authenticity, mutual respect, and genuine connection. By shifting your mindset and approach, you'll not only enhance your job search but also enrich your professional life with meaningful relationships that endure beyond any single opportunity.
Remember, the most successful careers are built not just on skills and experience but also on the strength of the relationships you cultivate along the way.
I help people land amazing jobs fast and manage their career journeys through coaching and advising. I also transform resumes and LinkedIn profiles to attract more interviews and offers. Learn more about my career coaching and contact me or request a free 15-minute Career Solutions Call.